I’d rather argue that this isn’t a gender specific issue, but rather an individual one to each person. Some / Alot of male gamers i know care for most Games more about Stats and stuff, than how their Characters look like and “only” appreciate it at best. I for one (and i mean that seriously) stopped playing certain Games, where this Part is pretty lacking, especially when the cool stuff is hidden behind a Paywall (cough black desert online cough) and you look for the rest of the game like a poor peasant. I like cool looking characters / eyecandys (female and male characters) in a wide variety. And i’d argue for both genders there are people which are more focused on the practical stuff, while others prefers the looks.
The only “real” difference which i felt so far is that Woman are way more easily offended over skimpy outfits & oversexualizing than Man. How many times i had woman and (few) female gamers mourn about characters like bayonetta, samus aran and stuff, meanwhile i never heard any man whine about Conan the Barbarian and other (oversexualized and perfect) male role-models.