Do you have to go through Kickstarter…cant you do what PoE has done and do it all in-house? They seem to have got the balance right with the items they have too. That said they do have a dozen plus people working for them though…
You dont lose 5% of your donations that way either.
And how many NOT already visiting this page will get to know about it?
Will-o-wisp, a reference to the hobbit?
I give you the light of Eärendil, our most beloved star. May it be a light for you in dark places, when all other lights go out.
I thought a will-o-wisp was a pernicious entity, tempting those to follow, teasing to behold it more closely until they become lost within hazardous and unaccomodating environment such a swamp.
I have no idea. How much publicity does Kickstarter generate?
Really like the page and do not see very much else to add or change, I think in this case the game should (and will) sell itself anyway. Two things I noticed that I would like to point out:
The $120 and $150 pledges refer to a $90 reward tier, shouldn’t that be $80?
While I understand that you’re not looking forward to sending out 10k posters (or any other items), at that pledge amount, 10k would bring in something like $2m (+some shipping). If I could make the suggestion, to make that tier more attractive, I think you should offer to sign the $200 poster and ditch the t-shirt (sorry, I just don’t like t-shirts :p). And if you really want to offer a t-shirt, add another tier ($250) and offer to sign that one also. Yes, signing and sending those items will take some time and effort, but it will make those tiers a lot more attractive and for that amount of money I think those who pledge do deserve it.
Other than the above I think the page is ready to go!
Sorry, the rewards section and some other things have become time-warped, so things were a bit out of sorts. I think I have it mostly re-updated now.
I reoriented the rewards to try to provide a better value. I moved the wisp pet down (yes, it is a LotR reference 
) since it seems like a cool reward and doesn’t really cost us anything extra to give out once we’ve implemented it.
Hey all, long time reader who doesn’t post much here, but I’ve been following the upcoming kickstarter with some interest. I have quite a bit of feedback but I’m going to skip it in favour of the one thing I think you need to get right.
You guys really struggle with differentiating the value of normal, epic and legendary, and have done since the beginning. Honestly, it’s why I never bought in back when I first found this game in like 2009 (that and there being no indication when the game may be released). And sadly once again there is no real ‘value add’ between the $32 and $48 price points.
The vast majority of your kickstarting is going to happen at the $15-50 price, with the possibility to upsell some of the buyers to a higher tier if they can see the value. This effect I feel tends to level off around the $60-75 mark, with the people who go for $100 stuff being either superfans, pretty comfortable financially or (importantly) the $100 tier having a good physical reward attached.
So taking a quick look at what you’ve got, you go from game at $18 to:
game+beta+credits+medal = $32 to
game+alpha/beta+credits+medal = $48
That’s…a pretty crappy incentive to pay an extra $16, no disrespect intended. And that upsell ability I mentioned before works the opposite way too, if I see the $50ish tier as crap, then I downscale to the next lowest, but my mindset is already geared towards “is this one good value?” rather than “wow what can I get for this much?!” and ultimately, at least for me and the people I’ve talked to about kickstarter these last few months, this terminates in a downward slide to “what is the cheapest option to get the game.”
So yeah, again, with all due respect to you guys, I think you really need to look at kickstarter as a way to leave behind your old model and come up with something new. Reward all these awesome fans who supported you in the last few years with something entirely unique and fresh (the “Old Guard” item set or something with a cool Victorian look?), and come at the kickstarter fresh.
My advice is hold off, there’s no rush, take some time to really get these tiers right, and don’t feel like you need to be different or that you’re special. Look at the pricing tiers that doublefine, harebrain, inXile and the banner saga dudes used, and mirror them closely. Understand that your new audience is already conditioned by these price points and match them, don’t go for weird $18 and $48 stuff, it’s just confusing and automatically takes the customer out of their comfort zone.
Just to get the ball rolling, I’d suggest the following:
$05 - 1supporter wallpaper and a tune or two from the soundtrack
$15 - 1game key+earlier stuff
$30 - 1game key+beta access+earlier stuff
$50 - 1game key+alpha+beta+full soundtrack+earlier stuff
$75 - all the earlier stuff+the crate story+your names in the credits
I’d then seriously re-evaluate some of the $100-$400 stuff. Just remember, you’ll do the bulk of your business at the lower tiers if you make the rewards scale logically and tap into that “oh but for ten bucks more I can get X!” mindset.
Good luck guys, I’ll be supporting at some tier for sure! 
Hope this didn’t come off as negative but I really want you to succeed!
P.S. for those curious, here’s some numbers:
At the $15 tier, Doublefine made $720K
At the $30 tier, Doublefine made $730K
At the $60 tier, Doublefine only made $65K
At the $100 tier, Doublefine made $1.1M
*** $2.65M of their $3.3M game from the <$100 tiers***
I posit that this is because their $50ish tier reward was pretty lame value compared to the $30 one (all it added was a pdf book). I’d further posit that the $100 tier was so successful because this was where the physical copies entered the fray and it was a good value price for what you got. Bottom line is you should focus your efforts on these tiers as this is where you’re likely to see the most sales.
GhundiPI hit on a good point. Personally I care little for the T-shirts. But further to that, if sending 10k posters sounds daunting, what would it be like with T-shirts and the logistics involved with sending out correct sizes?
Aaaaaaaand as soon as I write all of that and the thread refreshes, I see you’ve already made some changes, which is great 
Doesn’t undermine the thrust of my point though, especially the sticking to the old world view of things.
Pro tip: 95% of your kickstart audience is going to have absolutely no idea what the difference between a normal, epic and legendary game key is. I would strongly suggest you ditch this entirely and just talk about the beta and in-game item rewards as separate entities you get for supporting at different tiers.
So for the digital collectors edition, just say it includes the crate story book, one copy of the game, beta and an exclusive item for you, and we’ll also include a second game key so you can play with a friend when the game is released. Talking about legendary and normal keys just confuses the matter.
All the best folks, my wallet is primed to support your game…thankfully this should be in the next credit card billing cycle so I can pay for all my other kickstart purchases
Did you save copies in case you have to fix it again.
I was going to mention the need to appeal to the sub $50(or even $20) supporters. Dominus summed it up well I think.
Congratulation to KickStarter project goin’ to live soon!
I hope MOAR fanz come together and help and give fundz on your hardcore arpg work!
Keep up AAAAA++++ spirit in your work!
I’m with u, Crate Team as always!
Yeah that confused me for a second and I’ve been following things here for years. Those terms dont make sense for anyone outside of this board that hasnt been following GD.
I agree the project’s description is fine, you just need to tweak the reward section a bit. First of all, what someone said, elaborate what normal and epic means. And the upper tiert rewards should include the reward itself, what differentiates it from the previous one PLUS “all the previous rewards”.
Also I think the name in credits for 48$ an upwards seems a little bit overkill. When there were only legendary keys on this site, only a handful of people bought it so it was manageable. But with Kickstarter we’re talking about thousands, even tens of thousands of people here.
I was thinking the same thing about the credits…its going to be Gigs of data! lol
The great thing with PoE is that they have an in-game pet for as little as a $25 donation. That is very appealing to players. If Grim Dawn had 5(or more) versions of the pet it would add more incentive…well in my mind anyway.
As said I would be careful about ingame content. Most people are quite pissed about day one DLCs, different DLCs from different shops shipping with the game and so on. It’s all very “publisher-ish” and that is what people don’t want from a kickstarter project.
Hey, It’s looking great! Though I’m not such a fan of instant guitar shredding in the video, it feels misplaced. Also be sure to point out that there is also a non-credit card option for people. A lot of non US residents like myself don’t use credit cards.
Noooo the T-Shirt is now at $250 !!
Snif, so I’ll only pay $150.
Here is my personnal example.
I really think that +$100 for just a T and a poster won’t be so interesting…
Arrggh… I’m still on my vacation, can only read it through my tiny handpnone’s screen!
One question to ask… If I owned a Legendary Edition already, and I planned to go for $150 during KS. I only pay $102 and email Crate about it?
I hate the tiny screen of my hand phone…
Yes. You back $102 and then ask Crate to up your pledge.
I’ve also a question : if the game is a success and the first extension has a physical copy in retail store, can the $375 pledge also have this physical copy ?
Looks pretty good.
If I won’t have cash before the end of Kickstarter, I will pay with my credit card, my loss.
I sent a link to this thread to the largest website about games in Poland. Hope they will make second news about GD (= more $ from Kickstarter).